At SiriusXM PGA TOUR Radio:

  • Developed and executed year-round social media strategy as well as event-focused strategies around our major championship coverage

  • As PGA TOUR Radio Social Media Manager:

    • Created a shared mindset on the channel toward improving social media presence to create long-term, sustainable success

    • Provided skill-building mentorship to PGA TOUR Radio peers (eg: captioning videos, how to use Adobe products, styling of graphics and optimizing text in posts)

    • Reported social media “hits and misses” and represented the channel in department-wide Social Media Group Meetings and shared best new practices with PGA TOUR Radio peers

  • My 20 months at PGA TOUR Radio vs. the 20 month span before I joined (stats are Instagram & X combined)

    • Impressions up 878.6% - 10,220,145 impressions vs. 1,044,396 impressions

    • Engagements up 519.3% - 183,491 engagements vs. 29,630 engagements

  • Instagram followers up 50% since I joined the channel in June 2024

  • Responsible for the highest-performing post in our account’s history - LINK

Click the icons below to see some of my most engaging work